.Dear Readers, SEO Pros, and also Digital Marketing experts,.Greetings, I'm Jenise. I have actually been at the SEJ command for 15 years, along with Loren Baker and also Brent Csutoras at my edge as majority managers as well as functioning partners.Last night, I awakened to a significant part of headlines: search engine optimization updates author Search Engine Land was actually bought through marketing resource provider Semrush.There's an elephant in the space, therefore allow's begin there.What takes place when a big hunt advertising and marketing market gamer gets a popular media outlet paid attention to the search marketing market?Will the author's protection continue to be unbiased and agnostic? Will its own reliable resources consist of the breadth and deepness of resources as well as systems as well as companies readily available -- a number of which remain in straight competitors along with Semrush?What occurs to Online search engine Property's reams and also reams of existing information -- posts, white colored documents, books, video recordings-- that refer to Semrush competitions (umm, furthermore their backlinks)?What concerning reliable viewpoints from valued writers that manage counter to the brand new company event lines in some way? Will those voices still be published, magnified, quoted on SEL? Or watered down, and even silenced?A lot of inquiries.Area reactions, up until now, have been actually either of a benign, complimentary nature otherwise concentrated on concerns of prejudice.Screenshot coming from LinkedIn, October 2024.Screenshot from LinkedIn, Oct 2024.Screenshot coming from X (Twitter), Oct 2024.Screenshot from LinkedIn, October 2024.Screenshot coming from X (Twitter), Oct 2024.Screenshot from X (Twitter), October 2024.SEL and Semrush both have actually been energetic in reacting on social media, saying again that:." Our plan is to remain to continue to be independent as well as unprejudiced. Our target is actually to offer premium knowledge as our experts regularly have.".I carry out strongly believe that these are their intentions for the existing editorial staff, in the meantime.I'm curious to find whether this independence will certainly stand up the examination of time, after the dust has actually worked out as well as the news of this purchase is lining our digital bird cages.I have an interest in finding out if SEL's editorial freedom will stand the examination of investor rate of interests in an NYSE-traded company that created $305 thousand in income in 2015. I think our team will need to have to wait as well as find.Here's Where Online search engine Journal Stands Up.Being one of the final independent authors in the search engine optimization industry, SEJ stays bootstrapped as well as unbossed.No one pulls SEJ's cords, handles our links, our insurance coverage, or our message.That's right. SEJ is actually the honey badger of search engine optimisation journalism: We mention what we really want, when our experts wish, how our team prefer.SEJ is still committed to disclosing the reality (well, the reality until traits modify along with the protocols) concerning what is actually taking place in s.e.o and advertising and marketing.SEJ is actually still dedicated to delivering objective learning and finest practices for our readers.A.k.a. service customarily here at SEJ.Who Is Search Engine Publication Anyways?Our group of 26 people around the globe is actually comprised of writers, publishers, designers, technologists, the rear office that keep things operating properly, sales procedures. They create me so happy, if I may brag a little.Our experts motivate clarity, trial and error, responsibility. We do not tolerate office politics or even harmful behavior. I like to think we're close-knit. Our experts share, our experts swear, our experts delight one another with foolish memes. Our experts have actually laughed all together as well as burst into tears together.Very most importantly, when the sh * strikes the fan, we gather. We move. Our experts get gritty. Repeatedly. I ask the staff to attempt again, to improve, to maintain knowing-- as well as they do it. And also is actually when you recognize you possess an A-Team on your hands.That's the whole roster. SEJ possesses no investors. No company overlords. And also our team prefer it by doing this.Our freedom has been testing sometimes. It will be nice to have a corporate Father Warbucks that may "darken the heavens along with folks," as one of my favored experts suched as to state.And so it carries out give me stop briefly when a rival author is actually now backed through a multi-national company along with over 1,000 workers. That's a monumental quantity of sources, firepower, and reach out to.But throughout the years, SEJ's self-reliance has ensured our group's capacity to supply one hundred% objective writing and education and learning for the search advertising and marketing neighborhood.We do what we really want. As well as this is what I have faith in: That our audiences, our marketers, our neighborhood will certainly provide what our experts require to become a formidable David to this brand-new Goliath.I invite your reviews, responses, and concepts to make Internet search engine Journal what the search advertising neighborhood needs it to become now. Leave me a message here, as well as I vow to reply.Jenise Uehara.CEO, Online Search Engine Publication.Included Image: Tanveer Anjum Towsif/Shutterstock.